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Digital Marketing in Romania
In a business environment where the competition is drastic and the differentiation is vital, digital marketing emerged and developed into an absolute must-have in the marketing mix of any solid company. There is no doubt about it: if you want to have a strong presence in your consumers’ minds, you have to go digital. Of course, this does not guarantee success. But not being around in this area will certainly lead to failure.
New Media in Romania
These considerations, probably seen as truisms in the developed countries, are just starting to be realized by businesses operating in Romania. The new media, using channels like the online and the mobile phones, is at the beginning of the road in our country. However, the market is promising. Things are moving at a fast pace and there is high hope that the Romanian digital marketing will soon align to the international standards in the field.
Romanian businesses are now aware of the importance of a well-defined policy in the digital environment. Because it is a relatively new ground in Romania, people look for guidance everywhere they can. This explains the motivation behind the organization of an annual event on this theme, called “Digital Marketing Forum”, whose second edition took place at the beginning of March, 2008.
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