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Digital Marketing in Romania
Online Marketing, an Unexplored Potential
By now, you are probably wondering what held Romania back from taking advantage from this kind of marketing. Well, take online marketing for example. For a significant period of time, the low penetration of Internet usage constituted the main reason for the poor exploitation of the digital potential. At first, the Internet was an exclusivist service in Romania, being accessible only to some niche categories from the general population. However, this is no longer the case, as Romanian Internet users have spread up to a level higher than 5 million people. Even though this is encouraging, there is still plenty of room for growth.
Companies have started to become aware that it is necessary to distribute part of their communication budget to digital advertising. People are just fed up with the abundance of commercials on the TV, radio or in print. They do not even pay attention anymore; the message just does not get through. These types of ads make them feel like a mass audience and they hate being treated as such. They want customized services that make them feel special. They want to be involved. They want to help build the brand. And what better place to go interactive with your customers than online? Besides, it is not only the number on net surfers that is growing in Romania, but also the amount of time each of them averagely spends online.
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