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Digital Marketing in Romania
Online advertising – More than Just “Your Average Banner”
So it seems that only advantages come from online marketing. Still, things are not that simple. Romanians must always bear in mind that the online ads stopped being just “your average banners” for quite some time now. Consumers want more than that. They want “infotainment”. They want to have a saying in this. Hence the “web 2.0”. People pay less attention to “cautious” online advertising like the traditional banners and look for other things. They crave for high-quality web content created by the advertiser and they want to have a strong community built around the site. In Romania, the existing “online monologue” has to be replaced by a constant dialogue with the consumers by organizing contests, events, forum talks etc in order to actively involve the target audience. The widely-known social networks like YouTube, FaceBook, LinkedIn or Hi5 are also gaining popularity in Romania, which indicates the need for active involvement of the consumers here as well. This is especially the case of the younger segment. If your brand addresses this category of consumers, you cannot afford to not go digital as well.
Blogs are also recording a high success worldwide. The best thing about blogs is the fact that they attract certain communities with a similar profile. If you are aware of the essential features of your target audience, you will know where to go with your brand to create a close bond to its potential consumers. Although people in Romania are becoming more and more interested in blogging, marketing using this channel is at the beginning of the road. Local businesses are just figuring out how to make the best of this still unknown environment.
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